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The website has the following in the web page, "Fritz Scholder American Artist 1937-2005." We viewed that the web site also stated " Controversial and prolific, Fritz Scholder embraced paradox." It also said " An enrolled memeber of the Luiseno tribe, he often said he was not Indian. Scholders works were immediately recognized for their insight and powerful commentary on publicly held stereotypes of Native Americans and propelled Scholder into a position of prominence as an artist. 34 x 24 - Order PS1052." The header had Fritz Scholder as the highest ranking search term. This keyword is followed by Fritz Shoulder, Indian Artist, and Native American Artist which isn't as urgent as Fritz Scholder. The other words they uses is Fritz Scholder Books. Fritz Scholder Paintings is included and might not be understood by search engines.